Going into
Entertainment Business entails all kinds of different aspects of the business.
One of the most interesting, yet least known about (by me) is Artist
Management. I was considering what I would do if I were to take up a career in
Artist Management and thought the first place I would look would be a
professional association.
Professional
associations can help gain knowledge, experience and networking contacts when
starting out in a new field. That is why I am going to introduce you to the Talent Managers
Association (TMA).
TMA has been
in business for over 54 years, giving it the essence of “know how”. Having
experience and longevity, one would be interested to find out what they offer
to members. This organization is founded on the principle of quality.
The very
first thing a future TMA member finds out from them is the code of ethics. TMA
is proud of their code of ethics and works to ensure that all members agree to
and abide by them. Their purpose is to
“promote
and encourage the highest standards of professional
ethics and behavior in the practice of talent management”. A very good thing, I think we all would agree. Having standards of conduct and professionalism, as an industry standard, brings safety, comfort and reliability to the artists who rely on their managers. Seeing as TMA puts this first on their agenda is very encouraging as an organization worthy of joining.
ethics and behavior in the practice of talent management”. A very good thing, I think we all would agree. Having standards of conduct and professionalism, as an industry standard, brings safety, comfort and reliability to the artists who rely on their managers. Seeing as TMA puts this first on their agenda is very encouraging as an organization worthy of joining.
Joining the
TMA is not a rubber stamped approval. Certain criteria must be met, in order to
be accepted. References from licensed SAG/AFTRA franchised talent agents are required
for membership. Once approved, the membership adds credibility to the new
member and/or his/her company.
TMA offers a
full event calendar booked with many directors and gatherings which would be
very interesting to current and future talent agents. The networking parties
sound particularly fun and exciting. Becoming a member would be a great way to
enhance one’s circle of contacts.
Along with
the listed benefits, the TMA also supports the growth of new members.
Experienced members are willing to mentor new agents who become members.
If I were to
decide to go into Artist Management, I believe the TMA would be the first
organization I would join in order to gain experience, network with experienced
agents and to learn more about the industry.
References
Talent
Mangers Association. http://www.talentmanagers.org/
